Running your firm is challenging.

You and your team work very hard just to survive and to make sure that your firm remains profitable and has a future.

It goes without saying that your firm cannot exist without making money – but is the money solely the reason for its existence?

If the purpose of your firm is just to make money, then you may need to rethink…

Consider these professions and their purpose:

  • Doctors – is their purpose to make money? – no, it’s to heal people
  • Teachers – is their purpose to make money? – no, it’s to educate
  • Mechanics – is their purpose to make money? – no, it’s to repair, or rebuild

Yes, they all make money, but it’s not the purpose of their professions; the purpose of each profession transcends monetary gain.

So, what is the purpose of your firm, of your profession, of you as the business leader and of your team?

And have you ever taken the time to work out what your firm stands for?

What difference does your firm make to everyone involved – your customers, your team, your suppliers, your investors?

A successful firm is not only about delivering your products and services to your clients for a profit, but also about having a deeper meaning that connects with your clients, your employees and your stakeholders.  It’s about consistently leading your firm with this deeper meaning in mind.

checklist

Work out what you stand for...


Capturing a clear description of your firm's purpose isn't easy. But it is a source of sustainable competitive advantage, so it's worth the effort.

Download this 1 page checklist of 12 questions that will help you get deep to the heart of what you and your firm really stand for.