Late in the 1990s, 17 different search engines were fighting to dominate the web.Then along came Number 18 – Google.Normally someone arriving so late to the party would
- Home
- |
- Category: Better Marketing
Late in the 1990s, 17 different search engines were fighting to dominate the web.Then along came Number 18 – Google.Normally someone arriving so late to the party would
An effective business strategy does not simply define the goals of your firm.Real strategic change comes from identifying the biggest challenges for your firm and then choosing to
How important to you and your team is the value you provide to your clients?How often do you discuss client value in team meetings?How good are you at
We are all guilty of overconfidence. We naturally assume that we know more than we actually do and we jump to conclusions, thinking we can accurately predict the
In business, the 80/20 rule means that 20% of your time should be spent on the business areas which create 80% of your results.This ratio can help you
Your clients determine the future of your firm.Make a mistake, fail to treat a client well, miss a delivery or deadline or deal with a problem badly, and
In the busy environment of running an accountancy firm, it’s invariably hard to get your clients’ attention, let alone keep it long enough for them to actively engage
How much do you spend on marketing your firm?And how much ‘bang for your buck’ do you get?Do you often feel like you’re spending more and more on
A behavioural trigger – any stimulus that reshapes our thoughts and actions.We are surrounded by triggers in our personal and working lives, most of them we’re unaware of!And
Change… The dictionary definition is: ‘make something or someone different, alter or modify, replace with something else, ideally something that is the same kind but newer and better’.
If you'd like to get an email to inform you of new blogs as they are posted let us know here by filling in the form below with your full name and work email address.
You'll get on average 1 email a week.