How did Google go from late starter to pack leader?

Late in the 1990s, 17 different search engines were fighting to dominate the web.Then along came Number 18 – Google.Normally someone arriving so late to the party would

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Steve Jobs shows us the importance of well-timed strategy in your accountancy firm

An effective business strategy does not simply define the goals of your firm.Real strategic change comes from identifying the biggest challenges for your firm and then choosing to

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Your accountancy firm wins when you communicate your value to your clients

How important to you and your team is the value you provide to your clients?How often do you discuss client value in team meetings?How good are you at

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You were probably guilty of ‘overconfidence’ in the last business decision you made in your accountancy firm.

We are all guilty of overconfidence. We naturally assume that we know more than we actually do and we jump to conclusions, thinking we can accurately predict the

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How can the sales of carpet tiles influence the way your Accountancy firm sells its products and services?

In business, the 80/20 rule means that 20% of your time should be spent on the business areas which create 80% of your results.This ratio can help you

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Your Accountancy firm wins when you take client experience seriously

Your clients determine the future of your firm.Make a mistake, fail to treat a client well, miss a delivery or deadline or deal with a problem badly, and

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Make your accountancy firm a box office success by getting your marketing right

In the busy environment of running an accountancy firm, it’s invariably hard to get your clients’ attention, let alone keep it long enough for them to actively engage

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Generate more sales for your accountancy firm without increasing your marketing spend

How much do you spend on marketing your firm?And how much ‘bang for your buck’ do you get?Do you often feel like you’re spending more and more on

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Encourage the right triggers in your accountancy firm for success

A behavioural trigger – any stimulus that reshapes our thoughts and actions.We are surrounded by triggers in our personal and working lives, most of them we’re unaware of!And

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Change the future of your accountancy firm and pull for success…

Change… The dictionary definition is: ‘make something or someone different, alter or modify, replace with something else, ideally something that is the same kind but newer and better’.

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