Late in the 1990s, 17 different search engines were fighting to dominate the web.Then along came Number 18 – Google.Normally someone arriving so late to the party would
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Late in the 1990s, 17 different search engines were fighting to dominate the web.Then along came Number 18 – Google.Normally someone arriving so late to the party would
An effective business strategy does not simply define the goals of your firm.Real strategic change comes from identifying the biggest challenges for your firm and then choosing to
When it comes to growing your firm, it’s clear that you must take your client service seriously.How you handle your clients and how you treat them when something
How important to you and your team is the value you provide to your clients?How often do you discuss client value in team meetings?How good are you at
Pricing can be a difficult subject to tackle and is even more difficult to get right, whether for a multi-million-pound company or for the local hairdresser on the
There is no doubt that a compelling guarantee will give your firm a competitive advantage.Think of it like this:Two identical products, two identical services, two online book stores,
Asking the right questions transforms the conversations you have with your clients.Asking the right questions builds better relationships with your clients.Asking the right questions turns prospects into clients.Start
In business, the 80/20 rule means that 20% of your time should be spent on the business areas which create 80% of your results.This ratio can help you
Your clients determine the future of your firm.Make a mistake, fail to treat a client well, miss a delivery or deadline or deal with a problem badly, and
It can be frustrating when you know you have the right product or service for your clients, but you cannot convince them to buy it.It’s even more frustrating
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