How did Google go from late starter to pack leader?

Late in the 1990s, 17 different search engines were fighting to dominate the web.Then along came Number 18 – Google.Normally someone arriving so late to the party would

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Steve Jobs shows us the importance of well-timed strategy in your accountancy firm

An effective business strategy does not simply define the goals of your firm.Real strategic change comes from identifying the biggest challenges for your firm and then choosing to

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The numbers don’t lie when it comes to client loyalty

When it comes to growing your firm, it’s clear that you must take your client service seriously.How you handle your clients and how you treat them when something

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Your accountancy firm wins when you communicate your value to your clients

How important to you and your team is the value you provide to your clients?How often do you discuss client value in team meetings?How good are you at

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Here’s how to make your pricing structure irresistible to your clients and maximise the profits of your accountancy firm

Pricing can be a difficult subject to tackle and is even more difficult to get right, whether for a multi-million-pound company or for the local hairdresser on the

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Take more risk with a better guarantee for the success of your accountancy firm

There is no doubt that a compelling guarantee will give your firm a competitive advantage.Think of it like this:Two identical products, two identical services, two online book stores,

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Start with a yes-tag question and change the outcome of conversations with your clients…

Asking the right questions transforms the conversations you have with your clients.Asking the right questions builds better relationships with your clients.Asking the right questions turns prospects into clients.Start

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How can the sales of carpet tiles influence the way your Accountancy firm sells its products and services?

In business, the 80/20 rule means that 20% of your time should be spent on the business areas which create 80% of your results.This ratio can help you

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Your Accountancy firm wins when you take client experience seriously

Your clients determine the future of your firm.Make a mistake, fail to treat a client well, miss a delivery or deadline or deal with a problem badly, and

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What can a pizza delivery man teach us about credibility?

It can be frustrating when you know you have the right product or service for your clients, but you cannot convince them to buy it.It’s even more frustrating

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