Change… The dictionary definition is:

‘make something or someone different, alter or modify, replace with something else, ideally something that is the same kind but newer and better’.

This doesn’t sound too scary, but when you mention the word ‘change’ to most people it creates an atmosphere of fear and uncertainty.

The simple fact is that most human beings don’t like change. We like things the way they always have been, we accept and even embrace the status quo.

We are after all creatures of habit, at home, we shop at the same supermarket, buy the same food and drink, probably eat at the same time every night, we watch the same TV, choose programmes to watch we know we like. It’s rare for us to step out of our comfort zone where we feel safe and secure.

So, when you mention change to your team, these natural creatures of habit, how do they react?

Many of them probably perform the same tasks every day, because ‘that’s the way it’s always been done’.  Many of your team will be fearful of change, it brings uncertainty, nervousness and means that they will have to move away from the status quo and into something new and different.

But for your firm to survive and grow, change is essential. If you want to stay ahead of your competition you must adapt and adjust to keep up with the changes in your industry or you will become irrelevant and get left behind.

If you push your people towards the changes you want, they will push back, they will resist, and your change implementation will be more difficult.

Instead PULL your people towards making the changes necessary in your firm and you will have a much greater chance of success.

If Dominic Cummings can change an entire nation’s mind when it came to leaving the EU by using a PULL strategy for change, then why not use the same PULL strategies for change in your firm!

Click here to learn more about how Dominic Cummings and his big red bus turned a certain NO into a YES and how you can make the changes you want in your firm by using the same PULL strategy.