You’d be right to doubt the importance of this Google research into the power of mobiles and how we use handheld devices to make buying decisions (but you SHOULD read it).
Your doubt would rightly spring from the fact it’s in Google’s best interests to promote the use of search on mobiles and desk tops (it’s Google’s report). However if you…
…want high-value clients?
If you’re serious about attracting high-value clients to your accountancy firm, you MUST take the use of marketing using mobiles deadly seriously.
This report is definitely worth reading – “Your Guide to Winning the Shift to Mobile”
Instant gratification is the name of the game
Business owners want it and they want it now!
So do you. Don’t we all?
And because of our IPhone or Samsung or other handheld device we reckon we can get it exactly when we want to get it. Handheld devices put us in control 24/7. It’s why we’re checking prices online when we’re ready to buy in-store.
Google’s research says exactly this but with a bit more science about what’s going on and a bit more insight into how we make use of the learning. You can find the report here.
Google’s valuable lessons for your accountancy firm…
1. Be There You’ve got to anticipate the micro-moments for your business owner clients and then commit to being there to help when those moments occur – make mobile work
2. Be Useful You’ve got to be relevant to the needs of business owners in the moment and connect them to the answers they’re looking for – work out what triggers a search by a business owner and make it available
3. Be Quick They’re called micro-moments for a reason. Mobile users want to know, go, and buy swiftly. Your firm’s mobile experience has to be fast and frictionless. Be brief.
Be warned, you’re competing in a handheld world. Here’s a quote from the research:
“1 in 3 smartphone users has purchased from a company or brand other than the one they intended to because of information provided in the moment they needed it.”
Thanks to mobile, micro-moments can happen anytime, anywhere.
In those moments, business owners expect your accountancy brand to address their needs with real-time relevance. Does your mobile experience do this?
Here’s Google’s complete guide with strategies, insights and customer examples for mastering micro-moments.
Can this help? One of the reasons we developed Business Bitesize was for accountants to quickly and easily provide an answer to thorny business issues as they happen. Why not check out these business breakthroughs and see how they can impress clients and prospects.